Our Story
At Reevela, our journey begins with Lee Chamberlain’s deep-rooted passion for interior design and the hospitality industry. With 20 years of experience as a wholesaler, Lee has traveled extensively, immersing himself in countless hotels, restaurants, and venues worldwide. Along the way, he found inspiration not only in the aesthetics and craftsmanship of these spaces but also in the tangible experiences they offered.
A recurring frustration sparked the idea behind Reevela: after being captivated by a design or piece, Lee often discovered that even the hotel staff couldn’t provide details about it, a gap that seemed misaligned with the brand’s narrative. Reevela was born to bridge that gap, connecting people to the designs that inspire them and extending the story of these venues into their everyday lives.
The timing to launch Reevela was no coincidence. The pandemic brought new challenges to the hospitality industry, forcing venues to close and rethink their operations. Lee realized that many of these spaces, while shuttered, held untapped potential in their fixed assets. Why couldn’t the designs that enchanted guests also be a source of revenue?
Reevela also embraces the concept of post-stay, allowing guests to carry their experience home by providing access to the items that shaped their visit. It’s more than just a souvenir—it’s about turning inspiration into reality, creating a lasting connection between guests and the spaces they love.