GUBI Design Team

Operating from Copenhagen’s historic docklands, the internal GUBI Design Team serves as the vital creative anchor for one of Denmark’s most daring design houses. Guided by Jacob Gubi, the in-house studio acts as both inventor and curator, bridging the gap between rediscovered mid-century treasures and progressive contemporary icons. Rather than following muted minimalism, the team champions an expressive, worldly aesthetic defined by sensual silhouettes, rich material contrasts, and cinematic atmosphere. The studio designs core collection staples—such as the architectural GUBI 2.0 tables and refined interior accents—engineered to elevate eclectic spaces. They also oversee the meticulous re-engineering of archival masterpieces, reviving historic works by legends like Greta M. Grossman, Jacques Adnet, and Mathieu Matégot for modern living. The GUBI Design Team balances luxury with warmth, uniting past and future into a singular visual dialogue.