Britt Goodall & Christina Thorbøl

Britt Goodall and Christina Thorbøll are the design duo behind the acclaimed Danish brand Oi Soi Oi. Their philosophy bridges worlds, seamlessly blending clean, minimalist Scandinavian aesthetics with vibrant Asian craftsmanship. Operating with a self-described "creative anarchism," they reject predictable mass production in favor of highly soulful, conversational objects that bring warmth, character, and an exotic edge to contemporary homes. Their signature style is defined by a bold interplay of texture, light, and cross-cultural heritage. Relying on traditional materials like hand-woven silk, natural rattan, intricate bamboo, and high-gloss lacquer, they reimagine ancestral techniques through a modern Nordic lens. Best known for their iconic, ethereal silk pendant lamps and handcrafted homewares, the duo works directly with family-owned workshops in Vietnam, creating light-filtering installations that balance tactile luxury with strict ethical responsibility.