Swedish industrial design studio Addi—founded in 2006 by Andreas Mattisson, Karl-Magnus Lillqvist Sjöberg, and Johan Brandstedt—is celebrated for an empathetic, narrative-led approach summarized by their name: ADDI (Add, Discover, Do, Inspire). Based in Kalmar, the multidisciplinary studio pairs industrial problem-solving with emotional resonance. Addi has earned international acclaim for authoring versatile furniture, lighting, and acoustic systems for leading Nordic manufacturers. For Swedish brand Lammhults, they designed the modular Attach table system. For Mitab, they conceived the graphic Campfire and Tati seating, while developing acoustic lighting solutions for Örsjö Belysning and outdoor public furniture for Nola. Their work centers on ergonomic comfort, circular materials, and playful functionality.