HAY are inspired by the realities of life today, in which traditional divides between personal and professional space are more fluid, so their furniture, lighting, and accessories can be used in a diversity of environments and suit many needs. From a toothbrush to a paper bin to a sofa, HAY products always offer a fresh take on the quotidian objects that are part of our everyday.At HAY, everything made draws from three primary sources of inspiration: art, architecture, and fashion. The brand have always paid close attention to and been inspired by the importance of surroundings, and by putting a finger on the pulse of contemporary culture HAY is able to keep pace with the world around us.“What I admire about art is the unexpected, the originality; architecture is of course the context and the home of what we make, and fashion has a wonderful dynamism to it, reflecting the spirit of the time and what’s happening right now. I would say that the best products we have done, they may exist somewhere in between these three environments, drawing from a little bit of everything.” — Rolf Hay