{"title":"Mads Frandsen","description":"Danish entrepreneur and designer Mads Frandsen is celebrated for transforming contemporary rug design through material integrity, understated Nordic palettes, and artisan hand-weaving. In 2001, Frandsen founded massimo copenhagen, guided by a mission to unite sustainable natural fibers with modern interior architecture.   \n\nLeading the brand’s creative direction, Frandsen champions traditional hand-knotting techniques using premium New Zealand wool, bamboo silk, and recycled PET yarns. His signature rug collections—such as the Earth, Space, and Raw series—are celebrated for subtle color nuances, durable tactile pile, and graphic tonal balance that anchor residential and hospitality interiors globally.","products":[{"product_id":"belize-rug-o245-cm-natural","title":"Belize Rug Ø250 cm","description":"Belize is made in a simple design, yet with a lot of character. Natural rug in 100% Sisal with rubber backing. Sisal is sustainable, natural and biodegradable and has a strong durability.","brand":"Massimo Copenhagen","offers":[{"title":"Default","offer_id":49800782446913,"sku":null,"price":0.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/1ee00979-a23f-4496-8595-e5c151d7a25f.webp?v=1793219587"},{"product_id":"sumace-rug-250-x-300-cm-natural","title":"Sumace Rug - 250 x 300 cm","description":"The Sumace Hemp Rug is a hand-knotted rug that brings a rustic yet sophisticated touch to any space.","brand":"Massimo Copenhagen","offers":[{"title":"Default","offer_id":49799037845825,"sku":null,"price":13500.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/f5614674-0097-4e5d-9b88-ebeb09490285.webp?v=1793219587"}],"url":"https:\/\/reevela.com\/en-us\/collections\/mads-frandsen.oembed","provider":"Reevela","version":"1.0","type":"link"}