{"title":"Addi","description":"Swedish industrial design studio Addi—founded in 2006 by Andreas Mattisson, Karl-Magnus Lillqvist Sjöberg, and Johan Brandstedt—is celebrated for an empathetic, narrative-led approach summarized by their name: ADDI (Add, Discover, Do, Inspire). Based in Kalmar, the multidisciplinary studio pairs industrial problem-solving with emotional resonance.\n\nAddi has earned international acclaim for authoring versatile furniture, lighting, and acoustic systems for leading Nordic manufacturers. For Swedish brand Lammhults, they designed the modular Attach table system. For Mitab, they conceived the graphic Campfire and Tati seating, while developing acoustic lighting solutions for Örsjö Belysning and outdoor public furniture for Nola. Their work centers on ergonomic comfort, circular materials, and playful functionality.","products":[{"product_id":"tell-pendant-white-pendellampor-addi-vit","title":"Tell Pendant - White","description":"Illuminate your space with the Tell Pendant, a stunning blend of classic and contemporary design crafted by the innovative Kalmar-based agency Addi for Örsjö Lighting. This dimmable pendant light features a generous 200 cm adjustable textile cable, allowing you to tailor the height to your unique environment. The Tell Pendant's striking graphic expression is achieved through its harmonious balance of shapes and a powerful, adjustable integrated fluorescent luminaire.\n\nDesigned for versatility, the Tell Pendant can be paired with a variety of Tell Shades, available separately in an array of colors and materials, enabling you to customize the look to suit your personal style. Whether placed over a reception desk, in a workspace, or above a dining table, this pendant light is perfect for both private residences and public spaces.\n\nThe Tell Pendant embodies Örsjö's design ethos while incorporating modern techniques, making it a functional yet stylish addition to any room. As a unique feature, the raw copper variant of the lamp is delivered untreated, allowing it to develop a","brand":"Örsjö","offers":[{"title":"Default","offer_id":49797012521281,"sku":null,"price":6034.37,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/d03930a9-b427-467c-acfa-783bf7fc932d.webp?v=1793220268"}],"url":"https:\/\/reevela.com\/en-it\/collections\/addi.oembed","provider":"Reevela","version":"1.0","type":"link"}