{"title":"Greta M. Grossman","description":"Swedish architect and designer Greta M. Grossman was a trailblazing pioneer who helped bridge Scandinavian craftsmanship with post war Californian modernism. Emigrating to Los Angeles in 1940, she established a celebrated studio on Rodeo Drive, becoming one of the few prominent female figures in mid century architecture and industrial design.\n\nGrossman’s aesthetic paired playful lightness with slender proportions. For lighting manufacturer Ralph O. Smith, she created defining icons of the era, notably the backward leaning, tubular steel Gräshoppa Floor Lamp (1947) and the oval hooded Cobra Lamp (1950), which won a MoMA Good Design Award. Her furniture, such as the 62 Series desk and the low slung Modern Line seating, faithfully revived by GUBI, married rich walnut with delicate black steel legs and spherical accents.\n\nGrossman imbued rational design with organic whimsy, creating weightless icons that define mid century living.","products":[{"product_id":"grashoppa-pendant-lamp-white-brass","title":"Gräshoppa Pendant Lamp","description":"The Gräshoppa Pendant has emerged from Greta M. Grossman’s original lamp design from 1947, using the signature steel shade that successfully combines lightness and functionality into a modern yet organic character. The whimsical design language is characteristic of Grossman’s pieces and is strongly identified throughout her collection. Hanging from the ceiling, the lamp brings a modernistic style and classic elegance to any décor and is perfectly suited over a kitchen counter or paired over a dining table.","brand":"GUBI","offers":[{"title":"Default","offer_id":49797414945089,"sku":null,"price":1737.74,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/2e034fe5-ac3a-4a20-8db7-9ac41d8af231.webp?v=1793161804"},{"product_id":"cobra-wall-lamp-black","title":"Cobra Wall Lamp","description":"The distinctive Cobra Wall Lamp is designed by Greta M. Grossman in the 1950s, taking its name from the oval shade, playfully resembling the snake’s hood. Greta M. Grossman's delicate design language beautifully comes to live with the lamp's simple, soft-edged form - light and iconic in expression whilst equally aesthetic and useful. The flexible shade can be adjusted 360 degrees, which creates a soft light that spreads up the wall, making it the perfect illumination for entrances and hallways.","brand":"GUBI","offers":[{"title":"Default","offer_id":49797072650561,"sku":null,"price":2474.19,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/762a4e0a-b1f6-4083-ae78-1787788c7808.webp?v=1793163365"},{"product_id":"grashoppa-table-lamp-blue-grey","title":"Gräshoppa Table Lamp","description":"The Gräshoppa Table Lamp is a mid-century modern masterpiece designed by Greta M. Grossman. With its elongated conical shade and tubular brass stand, it serves as a functional and sophisticated light object for any room.\n\nDesigned in 1947 by Greta M. Grossman, the Gräshoppa Table Lamp is a blend of whimsical design language and organic modernism. The lamp features a distinctive elongated conical shade combined with a tubular brass stand. It offers not only a perfect functional addition to a desk but can also serve as a decorative element in any room. The lamp is available in various high-shine finish options, including Alabaster White, Walnut Brown, and Black, capturing both the love of nature and the inclination towards high-gloss textures that defined the 1970s aesthetics.","brand":"GUBI","offers":[{"title":"Default","offer_id":49797105680705,"sku":null,"price":2518.84,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/14d8c7af-f72d-4aaf-8890-057ea8c290f9.webp?v=1793160805"},{"product_id":"gubi-g10-pendant-black","title":"G-10 Pendant Lamp","description":"Designed in the 1950s by Greta M. Grossman, the G-10 Pendant is another of her undiscovered designs. The pendant is characterised by its industrial look with a rough-surfaced lampshade and clean lines, but at the same time holds a soft, feminine and elegant silhouette - which to some draw associations to a woman’s hat that adorned the streets in the ’50s. Always with a twist of humour, Grossman’s design encourages for playful and experimental installations in pairs or clusters. However, the pendant looks great as a single feature over a dining table as well. The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.","brand":"GUBI","offers":[{"title":"Default","offer_id":49793108738369,"sku":null,"price":2416.43,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/b2238a0c-e420-448f-bafd-3691de6bd644.webp?v=1793167134"},{"product_id":"grashoppa-floor-lamp-vintage-red","title":"Gräshoppa Floor Lamp","description":"The iconic Gräshoppa Floor Lamp was first produced in 1947 by the feminine pioneer Greta M. Grossman. The unique tripod stand of the Gräshoppa Floor Lamp is tilted backwards and gives the impression that the lamp is somehow alive and stalking its prey. Being one of Grossman’s most iconic designs, the authentic lamp has an elongated conical shade that rotates to direct light where needed.","brand":"GUBI","offers":[{"title":"Default","offer_id":49793120141633,"sku":null,"price":4169.09,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/d7372de2-c85d-4ff9-9b97-f7fb6818a7be.webp?v=1793161735"},{"product_id":"62-dresser-american-walnut-6-drawers","title":"62 Dresser","description":"Designed in 1952 by Greta M. Grossman, but named the 62 Dresser as it was deemed to be ten years ahead of its time. The dresser illustrates the designer’s penchant for exceptional shapes and unusual pairing of materials. The slender metal legs with ball-shaped feet, a characteristic trait of Grossman, contrasts the sharp rectangular shape in luxurious American walnut, giving the furniture a characteristic appearance of lightness and almost seeming to defy gravity. Adding to its elegance, the dresser is provided with a deep, black full gloss finish on the tabletop and small solid wooden spheres.","brand":"GUBI","offers":[{"title":"Default","offer_id":49802125508929,"sku":null,"price":28745.17,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/12e5dec4-ddce-4a3e-8052-47b12c4cea20.webp?v=1793167762"},{"product_id":"modern-line-2-seat-sofa-belsuede-special-fr-002-black","title":"Modern Line 2-Seater Sofa","description":"The Modern Line Sofa was designed in 1949 by Greta M. Grossman. Modern Line was one of her most elegant and minimalistic designs and was praised in particular for being representative of her background in Scandinavian design. Her timeless sofa collection has a sleek, feminine and light expression that is supported with elegant slender legs, which is a true signature for Greta M. Grossman’s designs. In Grossman's own words, the sofa was “developed out of our own preferences for living in a modern way.” Modern Line was also at the forefront of championing Nozag springs, new materials and technology. The sofa was one of the first to use industrialized technology for upholstery of sofas.","brand":"GUBI","offers":[{"title":"Default","offer_id":49800836874561,"sku":null,"price":30138.27,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/2a484416-e4ae-4f94-82ac-dc019bbb205e.webp?v=1793134940"},{"product_id":"62-desk-desk-greta-magnusson-grossman-wood-wood","title":"62 Desk","description":"The 62 Desk, designed by the renowned Greta Magnusson Grossman in 1952 and produced by Gubi, is a stunning example of mid-century modern design. Crafted from rich American walnut, this desk exudes warmth and sophistication, making it a perfect addition to any workspace. The juxtaposition of sleek black metal details and high-gloss laminate surfaces enhances its contemporary appeal. \n\nFeaturing a generous work surface, the 62 Desk is both functional and stylish, equipped with three spacious drawers discreetly concealed behind a chic black door on the left side. The unique leg design includes two short metal legs supporting the drawer and two long, crossed legs—one crafted from wood and the other from metal—adding a dynamic visual element. The metal legs are elegantly capped with ball-shaped wooden bases, providing a sense of lightness and balance to the overall structure. This desk is not just a piece of furniture; it’s a statement of timeless design and practicality, perfect for those who appreciate the beauty of form","brand":"GUBI","offers":[{"title":"Default","offer_id":49793199735105,"sku":null,"price":18290.43,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/d073c28c-7fd6-4673-b115-c147c23af232.webp?v=1793166033"},{"product_id":"g-10-floor-lamp-black-brass","title":"G-10 Floor Lamp","description":"The G-10 Floor Lamp, designed in 1950 by the icon Greta M. Grossman, is another of her undiscovered designs. The lamp is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp's unique look. The G-10 Floor Lamp has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design. The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.","brand":"GUBI","offers":[{"title":"Default","offer_id":49793199833409,"sku":null,"price":6689.26,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/380ac579-9743-4401-9952-63d0b1fc346e.webp?v=1793160249"},{"product_id":"cobra-wall-lamp-hardwired-black","title":"Cobra Wall Lamp - Hardwired","description":"The distinctive Cobra Wall Lamp is designed by Greta M. Grossman in the 1950s, taking its name from the oval shade, playfully resembling the snake’s hood. Greta M. Grossman's delicate design language beautifully comes to live with the lamp's simple, soft-edged form - light and iconic in expression whilst equally aesthetic and useful. The flexible shade can be adjusted 360 degrees, which creates a soft light that spreads up the wall, making it the perfect illumination for entrances and hallways.","brand":"GUBI","offers":[{"title":"Default","offer_id":49793199997249,"sku":null,"price":2060.87,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/b23ffa07-99ff-411c-991f-f1df24a9895c.webp?v=1793134967"},{"product_id":"cobra-table-lamp-black-2","title":"Cobra Table Lamp","description":"The Cobra Table Lamp by GUBI is an iconic lighting piece that combines timeless elegance with sculptural design. Originally created by Swedish designer Greta M. Grossman in the 1950s, this lamp features a unique, oval-shaped shade that resembles the hood of a cobra, providing both character and directional light. The flexible arm and rotatable shade allow you to adjust the light to your preference, making it ideal for workspaces, bedside tables, or reading nooks.\n\nAvailable in a variety of classic colors, the Cobra Table Lamp effortlessly complements both modern and vintage interiors, adding a touch of mid-century sophistication. With its durable build and refined aesthetic, this lamp not only illuminates but also enhances any room with its artful design.","brand":"GUBI","offers":[{"title":"Default","offer_id":49793110081857,"sku":null,"price":2525.22,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/a07cc6bb-530a-4b12-afc2-9ab2746d0d90.webp?v=1793163836"}],"url":"https:\/\/reevela.com\/en-es\/collections\/greta-m-grossman.oembed","provider":"Reevela","version":"1.0","type":"link"}