{"title":"Bruno Rey","description":"Swiss industrial designer Bruno Rey (1935–2019) was a pivotal figure in European post-war furniture design, celebrated for uniting artisanal woodworking with advanced manufacturing methods. Trained under pioneer Willy Guhl at the Zurich School of Applied Arts, Rey opened his studio in 1968, dedicated to structural innovation, ergonomic comfort, and functional purity.\n\nIn 1971, Rey developed his defining masterpiece: the Rey Chair (Model 3300) for Swiss manufacturer Dietiker. Engineered with a patented, screwless die-cast aluminum joint bonded into molded beechwood, the design combined exceptional strength with fluid, rounded contours and stackable utility. It became one of the most successful Swiss contract chairs in history. In collaboration with Dietiker, Danish brand HAY revived the iconic Rey Collection, updating the chair, stool, and table series with vibrant contemporary hues.","products":[{"product_id":"rey-chair-fall-green","title":"Rey Chair","description":"Based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971, HAY has teamed up with Dietiker to relaunch the Rey Chair. With its distinctively rounded edges and curved backrest, it was the first chair to be patented with Dietiker’s unique screwless wood-to-metal connection and has become one of the most successful Swiss chairs of all time. Its solid construction, strength and stackable design give it a timeless quality that makes it suitable for using in a wide variety of domestic, public or corporate settings. The iconic chair has been modified in new dimensions and material combinations to accommodate contemporary lifestyle requirements. Made in solid wood, it is available in original colours, as well as new tones and upholstered seat options selected by HAY.","brand":"HAY","offers":[{"title":"Default","offer_id":49793105330497,"sku":null,"price":3229.37,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/6a81ed5e-8f7e-45f3-b8ac-9b62c70f56b9_af524af4-47cc-44f9-84cc-a3a982470284.webp?v=1793161342"},{"product_id":"rey-stool-golden","title":"Rey Stool","description":"Based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971, HAY has teamed up with Dietiker to relaunch the Rey Stool. Featuring Dietiker's unique screwless wood-to-metal connection, the iconic stool has an uncluttered silhouette with angled legs that balance the distinctively rounded edges. Its solid construction, strength and stackable design give it a timeless quality that makes it suitable for using in a wide variety of domestic, public or corporate settings. Made in solid wood, it is available in original colours, as well as new tones selected by HAY. The Rey Collection is not available from HAY in Switzerland.","brand":"HAY","offers":[{"title":"Default","offer_id":49803036787009,"sku":null,"price":3365.35,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/cf4f3a32-4122-4e05-a088-5b43ddaba933.webp?v=1793137713"},{"product_id":"rey-coffee-table-fra-hay-deep-black","title":"Rey Coffee Table","description":"Based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971, HAY has teamed up with Dietiker to relaunch the Rey Coffee Table. Centred around the shared language of rounded edges and robust connections, the acclaimed design combines cast aluminium brackets with wooden parts, creating a timeless and versatile coffee table for domestic, public, or corporate settings. Made with a solid beech frame, the table is available in both original colours and new tones selected by HAY.","brand":"HAY","offers":[{"title":"Default","offer_id":49803037049153,"sku":null,"price":6154.52,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/adb49d60-441c-4043-a149-5f4c57d984c4.webp?v=1793163596"},{"product_id":"rey-table-fra-hay-deep-black","title":"Rey Table","description":"Based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971, HAY has teamed up with Dietiker to relaunch the Rey Table. Centred around the shared language of rounded edges and robust connections, the acclaimed design combines cast aluminium brackets with wooden parts, creating a timeless and versatile table for domestic, public, or corporate settings. Updated with new dimensions to suit contemporary lifestyle needs, it is available in both original colours and new tones selected by HAY.","brand":"HAY","offers":[{"title":"Default","offer_id":49803037573441,"sku":null,"price":12099.31,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/7d31274f-d89a-45bf-9fde-b6f4307adb98.webp?v=1793160356"},{"product_id":"rey-bar-stool-golden","title":"Rey Bar Stool","description":"Based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971, HAY has teamed up with Dietiker to relaunch the Rey Bar Stool. Featuring Dietiker’s unique screwless wood-to-metal connection, the iconic barstool has an uncluttered silhouette with tall, angled legs that balance the distinctively rounded edges. Its simplicity, strength and solid construction give it a timeless quality that makes it suitable for using in a wide variety of domestic, public or corporate settings. Made in solid wood with a chrome footrest, it is available in original colours, as well as new tones and upholstered seat options selected by HAY. The Rey Collection is not available from HAY in Switzerland.","brand":"HAY","offers":[{"title":"Default","offer_id":49803036131649,"sku":null,"price":4852.25,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/4150\/0993\/files\/64f07581-3a20-42be-a24d-7779b059af88.webp?v=1793162084"}],"url":"https:\/\/reevela.com\/collections\/bruno-rey.oembed","provider":"Reevela","version":"1.0","type":"link"}